The Media Rise provides specialised colour palette services to ensure visual harmony and brand consistency. For this project, the team uses advanced tools and techniques, including a style scraper, to analyse industry trends and competitor aesthetics. Based on this research and the brand’s personality, a custom colour palette is developed to evoke the right emotions and appeal to the target audience. The palette is then integrated into the brand’s visual guidelines, covering digital and print use cases to maintain coherence across all touch points.
